Privacy Policy

Last updated: July 1, 2026

This Privacy Policy explains how Wellner Arboriculture (“Wellner Arboriculture,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects information when you visit this website, call us, email us, request an estimate, or otherwise communicate with us about tree care services. Wellner Arboriculture is a locally owned tree care company based in Boyd, Wisconsin and serving Eau Claire, Chippewa Falls, Altoona, Lake Hallie, and surrounding Chippewa Valley communities.

By using this website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the website or submit personal information through it.

Information we collect

We collect information in a few different ways, depending on how you interact with us.

Information you provide directly

When you request an estimate, fill out a form, call, text, email, leave a voicemail, send photos, or speak with us in person, we may collect information such as:

• Name, phone number, email address, and preferred contact method.
• Property address, nearest town, gate or access instructions, and service location details.
• Information about the requested work, including tree condition, service needs, photos, videos, notes, and scheduling preferences.
• Billing, invoice, payment status, tax, and service-history information related to work we perform or quote.
• Any other information you choose to provide in a message, form field, conversation, review, or service request.

Information collected automatically

Like most websites, this site may collect limited technical information automatically when you visit. That may include your IP address, browser type, device type, operating system, referring page, pages viewed, approximate location derived from technical data, date and time of visit, and similar log information. This information helps operate, secure, troubleshoot, and improve the website.

Information from third parties

We may receive information from third-party services when needed to operate our business, such as website hosting providers, email or phone providers, review platforms, social media platforms, payment or accounting tools, insurance providers, municipalities, utility-related contacts, or customers who refer you to us.

How we use information

We use information for ordinary business and service purposes, including to:

• Respond to calls, emails, contact forms, and estimate requests.
• Schedule estimates, site visits, tree work, follow-ups, and storm cleanup appointments.
• Evaluate requested tree care services, prepare estimates, document site conditions, and perform approved work.
• Communicate about scheduling, access, pricing, invoices, payment, weather delays, safety issues, and service updates.
• Maintain customer records, job history, accounting records, insurance documentation, and legal or tax records.
• Protect the safety of customers, workers, owners, property, equipment, and the public.
• Prevent fraud, misuse, unauthorized access, spam, and other harmful activity.
• Improve the website, customer experience, service offerings, and internal operations.
• Comply with applicable laws, regulations, court orders, insurance requirements, and lawful requests.

Calls, texts, email, and service communications

When you provide your phone number or email address, you authorize us to contact you about your inquiry, estimate, scheduled work, invoice, follow-up, or related service matter. We may contact you by phone, voicemail, text message, email, or other reasonable method. Message and data rates may apply if you receive text messages.

You can ask us to stop sending non-essential marketing or promotional messages at any time. We may still contact you when needed for active work, estimates, invoices, safety, legal matters, or other business-related communications.

Cookies and similar technology

This website may use cookies, pixels, embedded resources, server logs, or similar technologies to keep the site working, understand general site traffic, remember preferences, improve performance, and protect the site. Cookies are small files stored by your browser. You can disable or delete cookies through your browser settings, but parts of the site may not work as intended.

The site also loads certain third-party resources, such as fonts, hosted images, social media links, maps or embedded features if added, and other website infrastructure. Those third parties may receive technical information such as your IP address, browser, device information, and the page you visited. Their practices are governed by their own privacy policies.

Analytics and advertising

We may use analytics or advertising tools to understand how visitors find and use the website or to measure the effectiveness of our marketing. These tools may use cookies or similar technology. If we use these tools, the information is generally used in aggregated or limited form to evaluate traffic, improve pages, and understand which services people are looking for.

We do not sell your personal information for money. We also do not knowingly share personal information for cross-context behavioral advertising unless we disclose that practice and provide any choice required by applicable law.

How we share information

We do not sell or rent customer contact information. We may share information only when reasonably needed for business, service, safety, legal, or operational purposes, including with:

• Website hosting, email, phone, scheduling, customer-management, accounting, payment, and other service providers.
• Workers, representatives, contractors, subcontractors, suppliers, or equipment providers when needed to estimate, schedule, or perform work.
• Insurance carriers, legal advisors, accountants, tax professionals, collection professionals, or other professional advisors.
• Utilities, municipalities, inspectors, permitting authorities, emergency responders, or property managers when needed for safety, access, compliance, or service coordination.
• Law enforcement, courts, regulators, or other parties when required or permitted by law, subpoena, court order, legal process, or to protect rights, safety, property, or the public.
• A successor, buyer, or advisor in connection with a business sale, merger, transfer, reorganization, or similar transaction.

Photos, videos, reviews, and job documentation

If you send us photos or videos, we may use them to evaluate the requested work, prepare an estimate, document site conditions, communicate with you, coordinate the job, or maintain records. We may also take photos or videos of trees, work areas, equipment setup, completed work, or site conditions for documentation, safety, training, insurance, quality control, or marketing.

We try to avoid publishing personal information, house numbers, license plates, or identifiable people without permission. If you want a specific photo removed from our marketing materials, contact us and we will review the request in good faith.

If you submit a review, testimonial, comment, or photo to us or to a public platform, that information may be visible to others depending on where you posted it. We may share or reference public reviews in our marketing unless you ask us not to and we are able to honor that request.

Payment information

Please do not send payment card numbers, bank account numbers, Social Security numbers, or other highly sensitive information through the website contact forms, ordinary email, or text message. If payment is handled through a third-party payment provider, that provider may collect and process payment information under its own terms and privacy policy. We may receive limited payment-status or transaction information for invoicing and recordkeeping.

How long we keep information

We keep personal information as long as reasonably necessary for the purposes described in this Policy, including customer service, estimates, work history, accounting, tax, insurance, warranty or dispute records, safety documentation, legal compliance, and legitimate business needs. Retention periods vary based on the type of information and why it was collected.

When information is no longer reasonably needed, we may delete it, de-identify it, archive it, or retain it in a limited form if necessary for legal, tax, insurance, security, or recordkeeping reasons.

How we protect information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. No website, email system, phone system, or internet transmission is completely secure, so we cannot guarantee absolute security. You should avoid sending sensitive information through unsecured channels.

Your privacy choices

You may contact us to request that we review, correct, update, or delete personal information we maintain about you. We may need to verify your identity before responding. We may deny or limit a request when we need to keep information for active work, legal compliance, tax records, accounting, insurance, safety, dispute resolution, fraud prevention, or other legitimate business reasons.

You may opt out of non-essential marketing communications by contacting us. You can control cookies through your browser settings. Some browsers offer “Do Not Track” or global privacy controls; because there is no single industry standard for all such signals, our website may not respond to every signal unless required by applicable law.

State privacy rights

Depending on where you live and which laws apply, you may have rights to request access to personal information, correction, deletion, portability, restriction, or opt-out of certain uses. If you believe a privacy law gives you a specific right, contact us using the information below and we will respond as required by applicable law.

Children’s privacy

This website is intended for adults and general audiences seeking tree care services. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us and we will take reasonable steps to delete it.

Third-party websites

This website may link to third-party websites, including social media, review platforms, educational resources, government resources, and other external sites. We do not control those websites and are not responsible for their content, security, privacy policies, or practices. You should review the privacy policy of any third-party site you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of the page. The updated version applies when it is posted unless a different effective date is stated.

Contact us

If you have questions, requests, or concerns about this Privacy Policy or your personal information, contact us:

Wellner Arboriculture
Boyd, Wisconsin
Phone: (715) 313-0550
Email: wellner.travis@gmail.com